Case Study Archive
Seven projects across brand strategy, innovation, and digital marketing.
Tres Cruces Brand Positioning
Heineken / Tres Cruces
Defining a differentiated emotional territory for Heineken's local beer brand in a market dominated by a single competitor.
Portfolio Expansion Strategy - Heineken
Heineken Peru
Reframing a hard-seltzer opportunity into a smarter portfolio extension by understanding the real need behind a youth consumption trend.
Service Design for "Digital Girls Peru"
Laboratory of Government and Digital Transformation & Inter-American Development Bank
Designing an inclusive service model to bring digital-skills training to girls living in poverty and social exclusion across Peru.
Innovation Opportunities for Humydry
Humydry (via Lucid)
Building a long-term innovation roadmap for a home-humidity brand by mapping trends, ethnography, and unmet needs across Spain.
Coca-Cola's FIFA World Cup Russia 2018 Campaign
Coca-Cola (via Findasense)
Regional digital campaign strategy that made Coca-Cola the most talked-about FIFA World Cup sponsor in Latin America through data-driven optimization.
Sprite's "Born to RFRSH" Campaign
Sprite (via Findasense)
Turning a global brand platform into a locally authentic, influencer-led movement for Peruvian millennials.
MasCerca - E-commerce
MasCerca (own venture)
Founding and growing a full-service e-commerce platform that helped small Peruvian businesses sell online, finalist in Startup Peru 8G+.